I have a Master degree in Marketing and International Trade and 5+ years' experience in Marketing and Digital Marketing. I manage products from the idea to the implementation.
In Digital Marketing, I work in the SEM and SEO to improve the marketing strategy and achieve Marketing goals. On the paid channel, I maximize paid search with new keywords and A/B testing to see which ads were the most efficient. On the owned and earned channels (SEO, social media), I make changes to the landing page and I manage ads on social media like Facebook.
I believe data is really important, this is why I like to analyze data from Google Analytics, Facebook insights, CRM, or any feedback; and with those data, I create comprehensive dashboards with graphics so that anyone can understand the main information and see KPIs in a few seconds.
What I am good at is to understand users' behaviors and gather feedback to improve the product or service. By analyzing data, I come up with Digital Marketing Strategy to attain the company goals.